Digital advertising and marketing: only the best ideas worldwide, since 2003

Jeep Drive your Track

on June 21, 2011 by Martina Comments

Tell me your favorite song and I’ll tell you where to drive. Jeep is online in Spain with an interesting concept: Drive Your Track, a website where users are asked to upload their favorite song in order discover where the music can take them.

Advergames, Jeep and Lara Croft

on August 7, 2003 by Martina Comments

Chrysler Group has launched an integrated marketing campaign that includes an online game, to promote a special limited edition Jeep Wrangler Rubicon Tomb Raider. On Jeep.com and Yahoo! Games users can play and experience driving the same car as Lara Croft does in the movie ?Lara Croft Tomb Raider: The Cradle of Life.? “Everything the Rubicon can do in the game, it can do in reality,” says Jeff Bell, vice president, Jeep, Chrysler Group quoted on iMediaConnection.

File under: advergames, integrated marketing campaign, jeep, lara croft

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