Digital advertising and marketing: only the best ideas worldwide, since 2003

GPS to get lost

on June 9, 2013 by Martina Comments

The Jeep is an iconic car. Freedom, discovery, adventure are just a few of the keywords that get usually associated with the model. The car is very popular in Argentina however, most of the 4×4 vehicles never cross the city limits. To help out Argentinians lacking the inspiration to get out of town, Jeep has created a fantastic a GPS add-on app that will get you “God knows where”, to discover 28 lost off-road spots in the country. Just push the button and start following the instructions. Read more…

File under: best, gps, jeep

Jeep Drive your Track

on June 21, 2011 by Martina Comments

Tell me your favorite song and I’ll tell you where to drive. Jeep is online in Spain with an interesting concept: Drive Your Track, a website where users are asked to upload their favorite song in order discover where the music can take them.

Advergames, Jeep and Lara Croft

on August 7, 2003 by Martina Comments

Chrysler Group has launched an integrated marketing campaign that includes an online game, to promote a special limited edition Jeep Wrangler Rubicon Tomb Raider. On Jeep.com and Yahoo! Games users can play and experience driving the same car as Lara Croft does in the movie ?Lara Croft Tomb Raider: The Cradle of Life.? “Everything the Rubicon can do in the game, it can do in reality,” says Jeff Bell, vice president, Jeep, Chrysler Group quoted on iMediaConnection.

File under: advergames, integrated marketing campaign, jeep, lara croft

Adverblog