GPS to get lost
The Jeep is an iconic car. Freedom, discovery, adventure are just a few of the keywords that get usually associated with the model. The car is very popular in Argentina however, most of the 4×4 vehicles never cross the city limits. To help out Argentinians lacking the inspiration to get out of town, Jeep has created a fantastic a GPS add-on app that will get you “God knows where”, to discover 28 lost off-road spots in the country. Just push the button and start following the instructions.
A great brand service initiative, targeting to existing customers (which is quite rare) that definitely delivers a strong reinforcement of what the Jeep stands for.
After watching the inspiring video, I just hope the app provides you with info also on the amount of gas you should have in the tank in order to get lost but not stuck
Nice one by Leo Burnett Buenos Aires, Argentina.