Online travel reservation operator Opodo is starting today an integrated marketing campaign in Germany to increase customer perception of its brand image. The news is reported on Horizon.net, saying the creative will include billboards, radio spots and online advertising with the claim “Ich bin Opodo-reif” (I’m ready for Opodo). The agency which developed the campaign is Leagas Delaney, based in Hamburg.
Chrysler Group has launched an integrated marketing campaign that includes an online game, to promote a special limited edition Jeep Wrangler Rubicon Tomb Raider. On Jeep.com and Yahoo! Games users can play and experience driving the same car as Lara Croft does in the movie ?Lara Croft Tomb Raider: The Cradle of Life.? “Everything the Rubicon can do in the game, it can do in reality,” says Jeff Bell, vice president, Jeep, Chrysler Group quoted on iMediaConnection.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy