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Tag archives: integrated marketing campaign

I’m ready for Opodo

on February 2, 2004 by Martina Comments

Online travel reservation operator Opodo is starting today an integrated marketing campaign in Germany to increase customer perception of its brand image. The news is reported on, saying the creative will include billboards, radio spots and online advertising with the claim “Ich bin Opodo-reif” (I’m ready for Opodo). The agency which developed the campaign is Leagas Delaney, based in Hamburg.

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Advergames, Jeep and Lara Croft

on August 7, 2003 by Martina Comments

Chrysler Group has launched an integrated marketing campaign that includes an online game, to promote a special limited edition Jeep Wrangler Rubicon Tomb Raider. On and Yahoo! Games users can play and experience driving the same car as Lara Croft does in the movie ?Lara Croft Tomb Raider: The Cradle of Life.? “Everything the Rubicon can do in the game, it can do in reality,” says Jeff Bell, vice president, Jeep, Chrysler Group quoted on iMediaConnection.

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