Advergames, Jeep and Lara Croft
Chrysler Group has launched an integrated marketing campaign that includes an online game, to promote a special limited edition Jeep Wrangler Rubicon Tomb Raider. On Jeep.com and Yahoo! Games users can play and experience driving the same car as Lara Croft does in the movie ?Lara Croft Tomb Raider: The Cradle of Life.?
“Everything the Rubicon can do in the game, it can do in reality,” says Jeff Bell, vice president, Jeep, Chrysler Group quoted on iMediaConnection.