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IKEA’s pillow fight

August 23, 2011 at 4:07 by Martina Comments

One of the things that I love about Ikea’s campaigns is that they are often playful, they communicate sentiments of joy, love and fun before even talking about the products they aim to promote. It’s a great branding concept that this TV commercial by Mother London fully accomplish to deliver.

I love when advertising make me happy/smile/or simply relax even if just for 30 seconds.

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