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Youtube interactive 3D holophonic sound based advergame

June 17, 2011 at 8:26 by Martina Comments

Interactivity on Youtube taken to a new level thanks to 3D holophonic sound. In France, INPES (National institute for prevention and education about risks hearing) is now online with an interactive film on Youtube based on innovative technology: 3D holophonic sound which allows the listener notably to perceive sounds as they are in reality, and to know whether they are coming from the left or the right, from in front or behind.

The goal of the campaign is to raise awareness among teenagers about the risks of damaging their hearing, talking to them through the combination of two crucial items in their lives: the music and Youtube.

French pop singer Jenifer gets kidnapped right in the middle of a concert. You actually have the possibility to help the police and find her. Just follow the clues. Nothing Cluedo style. Just audio clues. Wear your headphones and start playing. Honestly, you know how difficult I am, it doesn’t happen very often that an advergame keeps me engaged, but in this case the the sounds effect are just amazing. I played, I had fun. But no, I did not save her…

The agency is DDB Paris.

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