French water brand Perrier introduces a new idea of interactivity: a Youtube Channel that evolves with the number of views. Le Club Perrier is a video featuring a virtual party that gets “hotter” and wilder the more people watch it.
Looks like Publicis Conseil will become my favorite agency (of the week After the lovely and touching animation commercial we posted two days ago, now they us me another amazing work. An epic TVC to promote Orange Cineday, the offer that on Tuesday allows you to invite a friend for free to the movies. Read more…
The title of this post could apply to a lot of situations. But this time we stick to the easiest link: garbage we produce in our daily life as consumers. Let’s face it, it’s a lot. It’s a monster quantity, bigger than a human being. But this amount of garbage can be reduced if only we start thinking before buying our goods. So let’s have a look at the campaign launched in France by DDB Paris to teach consumers a smart behavior in order to produce less garbage and create a “smaller monster”.>
Tagging it #interactivemonday, Kubus shared a very nice online media campaign from France to promote a new crime TV series called Braquo. Two special execution, one on Youtube, and one on MSN homepage that prove really impactful.
I know this kind of stuff might be quite expensive from a media buying point of view, but at this point I’m quite convinced that either you create online media that make the difference, or you just invest your money somewhere else. Let’s be brave, let’s be (very) rich (media)
The website you don’t expect from a large retailer in electronics: the multimedia home recently launched in France by Darty to support its back to school business. Very nicely designed, the interactive experience allows you to explore a large series of electronic devices you can find in a house and, of course, buy in a Darty shop. It’s quite impressive to see from “above” how many stuff we have (or could have) in our homes…
Another post about augmented reality: the benchmark in terms of quality of execution and concept still remains AKQA’s Priority Email, but this Wrigley’s website is worth having a look, as it introduces additional elements of interactivity.
Basically the 5 Mixer allows you to scratch like a DJ 5 QR codes symbols in front of your webcam in order to create your club music mix. As explained by Augmented Times, there are three markers representing gum flavors, each linked to a certain track, and one master marker to rule them all. The markers’ distance from the master marker and their relative angles determine the volume and effects for each track.
In France you can experience the drive of a Fiat 500 with a virtual trick using Google Street View. On the Happy Drive website you just have to type in your starting point, and then the trip begins. “Driving” is easy, as you use the keyboard to turn or move forward.
I think someone already tried to do something similar a few months ago in Australia, but the Fiat 500 is better executed, even if still it doesn’t result neither smooth nor engaging.
Tribal DDB has recently launched a crazy advergame for Airwaves in France. In an interactive video, you play Chlorophyllo, a Mexican wrestler who gets his strength from the main ingredient you can get in Chloromenthol Airwaves gum. You need to fight the evil Dr Mano Negra, who wants to get the secret of your power, rule the world etc…
The art direction is nice, the script and the gameplay are very simple (too simple?), the prize (a trip to Cancun) is attractive : that sounds like a good recipe for a catchy campaign.
In France, Axe (Unilever) is launching today a website for its anti perspirant range: Dry .
It is based on the same concept than the international TV spot, with a guy who sweats like a fire hydrant, and who needs Axe antiperspirant to get a normal life and obviously like in any Axe campaign, get the girl! Unilever France developed a local version of this guy exclusively online: Canadairman… His huge sweating capacity allows him to extinguish fire. Axe produced a dedicated spot, with a viral potential on its target.
If your goal is to promote a deodorant for men, you can base your concept on two options: a) the protagonist of your ad is a super sexy guy and all girls run after him (this is Axe, the latest example is the Axe Billions advergame) b) you focus your campaign on an invincible hero, a stuntmen, who overcomes any challenge (and this is the Rexona way).
In France, Airness has decided to follow the second path, building an online adventure game in which you, the cool guy in the spot, have to face a series of challenges (mini-games) to be eventually free your instinct.
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