Chlorophyllo, mes que un heroe
Tribal DDB has recently launched a crazy advergame for Airwaves in France. In an interactive video, you play Chlorophyllo, a Mexican wrestler who gets his strength from the main ingredient you can get in Chloromenthol Airwaves gum. You need to fight the evil Dr Mano Negra, who wants to get the secret of your power, rule the world etc…
The art direction is nice, the script and the gameplay are very simple (too simple?), the prize (a trip to Cancun) is attractive : that sounds like a good recipe for a catchy campaign.
The use of old kitschy movies dubbed in a funny way, apart from being very cost-effective for the brand, has already proved to be very successful among French Airwaves’ target (Mozinor, BombayTV, …). A good move from Tribal DDB, especially if you like absurd and vintage material. Even if one could notice surf on the site and access to content (e.g. shortcuts) could have certainly be optimized.