Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: airlines

Chlorophyllo, mes que un heroe

on March 23, 2009 by Laurent Comments

Tribal DDB has recently launched a crazy advergame for Airwaves in France. In an interactive video, you play Chlorophyllo, a Mexican wrestler who gets his strength from the main ingredient you can get in Chloromenthol Airwaves gum. You need to fight the evil Dr Mano Negra, who wants to get the secret of your power, rule the world etc…

The art direction is nice, the script and the gameplay are very simple (too simple?), the prize (a trip to Cancun) is attractive : that sounds like a good recipe for a catchy campaign.

Read more…

File under: ,

Advertise here