Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: france

Sms to promote Bad Boys II

on May 26, 2004 by Martina Comments

Serial Wireless reports of a mobile marketing campaign created by PhoneValley to promote the home video version of Bad Boys II. The campaign, launched in France last April, allows users to download the movie’s logo to their mobile phones. A terrible initiative to promote a terrible movie?

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Online advertising on the rise in France

on August 21, 2003 by Martina Comments

As reported today on Le Journal du Net online advertising is growing in France. “E-pub”, as defined in French, has reached a value of 119 millions of Euros in the second term of this year, with a growth of 64% compared to the same period last year. The data come from a recent study by TNS Media Intelligence-IAB France and highlights the fact that online advertising has surpassed by three times movie advertising. Cars, travels, telecommunication providers and banks are the most active sectors in online advertising.

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