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Tag archives: airness

Free your instinct

on September 16, 2008 by Martina Comments

If your goal is to promote a deodorant for men, you can base your concept on two options: a) the protagonist of your ad is a super sexy guy and all girls run after him (this is Axe, the latest example is the Axe Billions advergame) b) you focus your campaign on an invincible hero, a stuntmen, who overcomes any challenge (and this is the Rexona way).

In France, Airness has decided to follow the second path, building an online adventure game in which you, the cool guy in the spot, have to face a series of challenges (mini-games) to be eventually free your instinct.

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