Even if you have to create just a simple, low budget website that purely works as a retail traffic driver you can still do it with a touch of creative taste. Take Decathlon in France, for example. The sporting good chain store recently launched a mini-site as part of its back to school / back to sports in-store initiative.
The site aims to be nothing more than a virtual window that shows all the products currently discounted in store. However you will appreciate the “window” is enriched with a series of animated characters who make more fun and visually pleasant the navigation through the range of sport disciplines Decathlon is able to serve.
In France, Coca-Cola has launched a mini-site to “hire” more people for its Happiness Factory.
I love the site developed by Proximity BBDO Paris to present the safety features of Mercedes’ cars. Video plays a key role in the experience. First, visitors are presented with a futuristic and inspiring video that showcases the Mercedes S capability to avoid obstacles and anticipate potential dangers.
Then the content gets more instructive and practical. A video documentary with a voice over shows and explains at the same time the concept of “securite integrale” of the Mercedes S Class.
Les 84 and Chewing Com have done a good job with the new website for Orangina. It’s a Flash experience around the weird/sexy campaign “Naturellement Pulpeuse” recently created by Fred Farid Lambert (FFL) to reposition and refresh the soft drink brand.
What value can Facebook provide to brands? What can brands do with Facebook? I’m sure a lot of questions like these have been buzzing in your mind in the last couple of months. I must say that until now I’ve been paying attention to Facebook only as a user, not even asking myself the marketing potential of the hottest social network of the moment. My fault, of course… so now it’s time to “wake-up” and start thinking about ideas and applications to get the most out of it as a brand…
A good starting point is the application recently launched in France by Virgin Mobile to promote its “parlez dooble” offer. It’s called Dooblebook (if the direct link doesn’t work look for it using the Facebook internal search engine), and it’s nothing else than a branded match making quiz.
In France, Gillette (ops! I’ve just spoiled everything is online since about a month with Mission 5v1, an investigation game to recover an object whose code name is 5v1.
The hints to solve the crime are provided through a series of videos distributed via Dailymotion and on the Mission 5v1 site itself. Google Maps are also embedded in the site, as players are asked to spot the city where the object is kept hidden.
In France eBay is about to launch its first advertising campaign on TV. The message they want to deliver it’s “eBay c’est vous” (eBay it’s you) and, together with the agency BETC EuroRSCG, they’ve come up with a very smart and exteremely consistent idea: eBay sellers can buy space within the spot to advertise the products they usually sell through the auction platform.
From France, an excellent campaign for road safety dedicated to scooter drivers. The copy in this ad actually makes the difference. It’s quite a challenge for me to translate French into English, but I’ll give it a try… You pass just with the orange light. You drive just a little too fast. You drive just a little too close. You are just a little bit dead. On a motorcycle, you can’t forget just a little bit the rules. Respect the rules.
via Gregory’s blog.
In France, Volkswagen is launching the new Tiguan 4×4 with a driving advergame in the jungle. I played the 30″ demo, and it looks very nicely done and quite fun to play, especially because when driving you also have to avoid the animals crossing the street…
The only annoying thing is that you have to download and install a dedicated plugin to enjoy the 3D experience, and I fear this will keep out from the game quite a lot of people. via Le Buzzer.
It’s always fun to see what people do around the world to promote milk consumption. Today I point you to France, where they’ve launched a campaign featuring a weird (and kind of ugly) character that reminds me of Casper. There is a TV spot (see below), but also a website where kids (and adults) can play and win a bunch of WII.>
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