Respect the rules
From France, an excellent campaign for road safety dedicated to scooter drivers. The copy in this ad actually makes the difference. It’s quite a challenge for me to translate French into English, but I’ll give it a try…
You pass just with the orange light.
You drive just a little too fast.
You drive just a little too close.
You are just a little bit dead.
On a motorcycle, you can’t forget just a little bit the rules.
Respect the rules.
via Gregory’s blog.