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Tag archives: safety

Mercedes safety video experience

on January 2, 2008 by Martina Comments

I love the site developed by Proximity BBDO Paris to present the safety features of Mercedes’ cars. Video plays a key role in the experience. First, visitors are presented with a futuristic and inspiring video that showcases the Mercedes S capability to avoid obstacles and anticipate potential dangers.

Then the content gets more instructive and practical. A video documentary with a voice over shows and explains at the same time the concept of “securite integrale” of the Mercedes S Class.

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