Even if you have to create just a simple, low budget website that purely works as a retail traffic driver you can still do it with a touch of creative taste. Take Decathlon in France, for example. The sporting good chain store recently launched a mini-site as part of its back to school / back to sports in-store initiative.
The site aims to be nothing more than a virtual window that shows all the products currently discounted in store. However you will appreciate the “window” is enriched with a series of animated characters who make more fun and visually pleasant the navigation through the range of sport disciplines Decathlon is able to serve.
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