Digital advertising and marketing: only the best ideas worldwide, since 2003

The multimedia home

September 7, 2009 at 6:58 by Martina Comments

The website you don’t expect from a large retailer in electronics: the multimedia home recently launched in France by Darty to support its back to school business.
dartymaison_01.jpg
Very nicely designed, the interactive experience allows you to explore a large series of electronic devices you can find in a house and, of course, buy in a Darty shop. It’s quite impressive to see from “above” how many stuff we have (or could have) in our homes…


dartymaison_02.jpg

The voiceover which takes you through your virtual exploration at first is maybe a bit annoying, while it becomes rather funny when you click on a single item. Then you feel like you are watching a Tv promotion, with the guy shouting to the audience the wonderful characteristics of the product he’s trying to sell.
dartymaison_03.jpg
via

Comments are closed.

Advertise here