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VW turns post box into recycling bin

September 3, 2012 at 7:51 by Bridget Comments

The challenge to advertising any eco-friendly product or service is to make sure that the ad itself upholds the values behind the product.  Instead of creating a print ad about VW’s BlueMotion range of eco-friendly cars, Ogilvy Cape Town used the advertising production budget to pay for postage and created an insert that allowed anyone to post the magazine (once no longer needed) to a recycling plant.

A nice way to demonstrate the BlueMotion thinking rather than just creating a message about it.  It picked up silver and bronze this year at Cannes.


Agency : Ogilvy Cape Town

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