VW turns post box into recycling bin
The challenge to advertising any eco-friendly product or service is to make sure that the ad itself upholds the values behind the product. Instead of creating a print ad about VW’s BlueMotion range of eco-friendly cars, Ogilvy Cape Town used the advertising production budget to pay for postage and created an insert that allowed anyone to post the magazine (once no longer needed) to a recycling plant.
A nice way to demonstrate the BlueMotion thinking rather than just creating a message about it. It picked up silver and bronze this year at Cannes.
Agency : Ogilvy Cape Town