For the launch of the new Jordan Melo M8 shoe Wieden+Kennedy New York came up with a pretty impressive execution in New York City last week (and you know that it’s not easy New Yorkers). Explosive projections on the water. The result is spectacular. As you can see from the video below, the projection features a three-story-tall dribbling, dunking and walking on water Melo, Jordan-branded helicopter and ultimately a live appearance of Melo himself.
To celebrate the relaunch of an iconic hybrid shoe like the Air Jordan Spiz’ike, Brand Jordan has launched an amusing minisite that connects a great campaign from the past to the new shoe hitting the shelves.
As Nicekicks.com points out the series of ads featuring Mars Blackmon and Michael Jordan 22 years ago changed the business of marketing the sneakers. Today the sense of vintage makes the story even more fascinating with a touch of 2.0.
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