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Tag archives: kicks

Jordan, Mars is back!

on January 11, 2010 by Martina Comments

To celebrate the relaunch of an iconic hybrid shoe like the Air Jordan Spiz’ike, Brand Jordan has launched an amusing minisite that connects a great campaign from the past to the new shoe hitting the shelves.

As points out the series of ads featuring Mars Blackmon and Michael Jordan 22 years ago changed the business of marketing the sneakers. Today the sense of vintage makes the story even more fascinating with a touch of 2.0.

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