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Jordan, Mars is back!

January 11, 2010 at 10:24 by Martina Comments

To celebrate the relaunch of an iconic hybrid shoe like the Air Jordan Spiz’ike, Brand Jordan has launched an amusing minisite that connects a great campaign from the past to the new shoe hitting the shelves.


As points out the series of ads featuring Mars Blackmon and Michael Jordan 22 years ago changed the business of marketing the sneakers. Today the sense of vintage makes the story even more fascinating with a touch of 2.0.


Become Mars allows visitors to discover the story of the shoe and “Marsify” themselves. Surely this gimmick isn’t new, but it’s still fun to play with it, especially if you are over 30 and you loved the campaign twenty years ago. And if you are an iPhone owner, you can check out the Become Mars application as well.

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3 Responses to Jordan, Mars is back!

  1. c says:

    If you’re going to steal something, do it better. That Wonderwall navigation was not even half as nice as the original.

  2. Martina says:

    Hey I don’t think there is a copyright on the wonderwall navigation…

  3. c says:

    I never claimed that it was copyrighted. Wonderwall is pretty new, and very widespread. It’s a little too close for comfort. That’s why I said at least make it better. Imagine if Panasonic released a TVC with bouncing balls right after Sony did. Same deal.

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