Jordan, Mars is back!
To celebrate the relaunch of an iconic hybrid shoe like the Air Jordan Spiz’ike, Brand Jordan has launched an amusing minisite that connects a great campaign from the past to the new shoe hitting the shelves.
As Nicekicks.com points out the series of ads featuring Mars Blackmon and Michael Jordan 22 years ago changed the business of marketing the sneakers. Today the sense of vintage makes the story even more fascinating with a touch of 2.0.
Become Mars allows visitors to discover the story of the shoe and “Marsify” themselves. Surely this gimmick isn’t new, but it’s still fun to play with it, especially if you are over 30 and you loved the campaign twenty years ago. And if you are an iPhone owner, you can check out the Become Mars application as well.