In the US, Wieden + Kennedy has just launched a new beautifully produced (but not as good as The Entrance/The Invite) commercial for Heineken Light. Read more…
You’ve probably seen the Wii Warioland Shake it experience on YouTube. Vimeo, known as YouTube’s high quality competitor, now takes these kind of site takeovers to a whole new level with the Honda Insight campaign. Below you see the commercial, but for the whole experience, you should visit Vimeo itself.
If you’re looking for a weird website, take a look at Cravendale’s Milk Matters created by W+K London together with Unit 9. It’s all about pure milk, but it actually looks like the three main characters of the TV spot have drunken something strange if we should judge from the crazyness of the site. Even from the loader on the homepage you understand you’re going to see something weird… On the site you can select any character depicted in the ads, collaborate, interact and play with other visitors. There is actually quite a lot to explore, and the rich user generated video gallery definitely tells you that you are not alone in the Cravendale’s world. Don’t be shy and walk around, the whole thing is silly enough to result amusing
Test your passion for Honda in their newest site launched by Wieden + Kennedy London. The challenge is in 14 steps, at the end you get a unique hondamentalism signature and you can enter a competition to win exclusive racing prizes. The site is very well designed, and the action is quite entertaining and engaging, even if fourteen steps take quite a lot of time (and commitment) to be completed. In your path you find a series of questions and small games that you can even copy & paste on your site (see below) and therefore help Honda spreading the word about her new series of Type R cars.
For more games like this one, visit www.honda.co.uk/hondamentalism/challenge
New Media Age reports the results of the recent online marketing effort by Honda. The video podcast of the Civic Tv commercial featuring the choir drove more than 3 million people to Honda’s new website. In case you didn’t see it, it’s here. Kudos to Wieden + Kennedy for creating such a beautiful, yet viral, video.
On TV there is still room for brand advertising. The Impossible Dream, a great ad created by Wieden + Kennedy for Honda, clearly shows there is still life after the 30″ spot.
This year Starbucks is again online with its Christmas minisite named “The Red Cup“. Created by Wieden + Kennedy the site presents every day a fresh Xmas related tip. From tree decorating to fire building and ice skating, Starbucks provides you with all the indications to get the best out of Christmas time. The Red Cup is online since the beginning of November, and it’s part of an integrated marketing strategy Starbucks carries out every year during the holidays season. The site features an “emotional” approach and surely delivers an excellent brand experience. On his blog Paul Williams share some behind the scenes of the campaign. Also on AdWeek you can read more about the effort. What is curious to me is that here in Europe the most famous “red cup” is actually the Nescafe one…
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