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Tag archives: jordan brand

Jordan Cut Through LA

on October 9, 2012 by Martina Comments

A web commercial or an art installation? You decide. I just tell you that this is one of the most beautiful advertising ideas I’ve seen this year. Jordan Brand and Wieden+Kennedy NYC celebrate CP3′s new signature shoe with a “live” frozen moment using a chain of Chris Paul doubles in Venice Beach, California. Read more…

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Video of the day: This is where it starts

on August 7, 2012 by Martina Comments

For basketball fans, and basketball stars wanna be. Epic new commercial directed by Matthijs Van Heijningen for Jordan brand. Read more…

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Jordan M6 video experience

on November 5, 2009 by Martina Comments

I love the multimedia journey that my colleagues and Nike/Jordan created for the launch of the M6 model. I like it because it has a rather fresh approach with video product storytelling divided in small but effective pills.

It’s a walk through the inspiration, the design process and Carmelo Anthony’s feedback to the product. Very insightful and very “intimate” and therefore pretty authentic.

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