Jordan M6 video experience
I love the multimedia journey that my colleagues and Nike/Jordan created for the launch of the M6 model. I like it because it has a rather fresh approach with video product storytelling divided in small but effective pills.
It’s a walk through the inspiration, the design process and Carmelo Anthony’s feedback to the product. Very insightful and very “intimate” and therefore pretty authentic.
The website remembered me that we often try to say too much about a product, either in text or in video or through interactivity. In this case a few words and a few great images say it all and deliver a great brand experience.
But there are also two other aspects to point out: first of all the seemless integration of product, athlete and commerce. On every page of the website you always find a direct link not only to Nikestore.com but also to wholesale online retailers, a fact that is quite unusual yet interesting
The other detail to look at is definitely more for visual geeks… look at the interface. Love the menu that, among the features, also offers the opportunity to change the overlay patter, the volume and the brightness (!!) of the video.
Don’t know the agency, would be great if someone could leave a comment with the reference. Thanks!