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Tag archives: multimedia journey

Jordan M6 video experience

on November 5, 2009 by Martina Comments

I love the multimedia journey that my colleagues and Nike/Jordan created for the launch of the M6 model. I like it because it has a rather fresh approach with video product storytelling divided in small but effective pills.

It’s a walk through the inspiration, the design process and Carmelo Anthony’s feedback to the product. Very insightful and very “intimate” and therefore pretty authentic.

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