Tag archives: advergame

Sprite, don’t lie

I like the way they approach advergames in Brazil, because they look at collaborative solutions, not only at fun for individuals. A few months ago we saw the example of Greenpeace and the award winning WeAtheR project, today we look at this website by Sprite called Jogo de Verdade.

It’s an online version of the Game of Truth: you have a virtual room in which you can invite your friends, there’s a bottle in the middle to be spinned around to decide who has to answers the questions. Everything is simple but quite funny also because in the room users can chat with each other. (thanks Bruno for sharing this)

Free your instinct

If your goal is to promote a deodorant for men, you can base your concept on two options: a) the protagonist of your ad is a super sexy guy and all girls run after him (this is Axe, the latest example is the Axe Billions advergame) b) you focus your campaign on an invincible hero, a stuntmen, who overcomes any challenge (and this is the Rexona way).

In France, Airness has decided to follow the second path, building an online adventure game in which you, the cool guy in the spot, have to face a series of challenges (mini-games) to be eventually free your instinct.

Read more…

Roll around the world

From Sweden a nice website to promote the online travel agency Travellink. It’s an hybrid but interesting project that mixes an ability game with a quiz. Your goal is to race around the world balancing the cube where six different destinations are displayed. By moving the cube you roll the world ball making it bounce against the monuments while avoiding the lighting bolts. Every time you hit a monument your are prompted with a question about the country you are visiting.

It’s an amusing experience, I like it in particular because it challenges the user with a smart navigation system (everything is explained during the loading screens – but of course it’s in Swedish).

The agency is Smedby Digital. Thanks Brita for sharing it and explaining it to me

Can you park a MINI Baby Racer?

From Germany an amusing advergame created by Interone for MINI. It’s called Power Slide Parking and it challenges users to push a friend on a MINI Baby Racer right in a parking place.

It’s difficult and engaging enough to make you play at least a couple of times while keeping an eye on the collection of MINI cars parked along the street.

The Paper Baron can’t fly

The Paper Baron is a sweet black & white advergame launched by the Australian Defence Force to generate some buzz around the Airforce recruitment.

There’s nothing special in the gaming mechanism, it has been done dozens of times: your goal is to make a paper plane fly as far as possible. What actually got my attention in this project is the visual tone of voice, that looks definitely weird given who is using it for self promotion.

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Coke Zero, Trust Your Buds

The Coke Zero tv spot featuring the two tongues talking to the eye is one of the ugliest things I’ve seen recently. The visuals to me just look disgusting and I can’t find it amusing… Anyway despite the fact I don’t like the spot, I share a nice online execution of the same Coke Zero campaign recently done in Australia.

It’s called Trust your Buds and. among a bunch of goodies, it features the adventures of two pink slimy dudes trying to spot the real Coke Zero bottle. Your task in the advergame is to make the tongues jump around the kitchen to spot the bottle. Trust me, it is not as easy as you might think.

The agency is The White Agency.

Toshiba and the manga advergame

If you are a fan of Japanese cartoons you can’t miss this advergame launched in Japan by Toshiba. I have no idea of the products it aims to promote, but it’s fun to play and, most of all, is fun to watch & listen to. With all the animations and sound effects that accompain the gameplay, you really feel like you are watching a cartoon.

The anime characters in the game are inspired to the Yatterman series that was broadcasted in Japan back in the Seventies.

Axe, it’s hot in Rio

Advergames with a sexy touch are an habit in Axe’s online marketing strategy. The latest one comes from South America, it has been created by Lowe Mexico, but it’s based in Brazil, in the hot Rio de Janeiro. Yes, Rio is terrribly hot, and with so many beautiful girls around sweaty armpits are boys’ worst nightmare. Luckly, there is Axe Seco Ultra Focus.

A funny and strong product related concept for a nicely developed game, quite basic in its gameplay, but definitely worth generating some buzz.

via Colmeia

Supervolley Brazil

The Brazilian volley team will be surely playing for the gold at the Olympics in China and Olympikus, on of the team’s sponsors, is cashing on their popularity with the launch of an impressive 3D advergame.

Visitors are invited to create their team picking from a selection of the top Brazilian players, “cartoonized” as super athlets. Before starting the game it is also possible to decide the game uniforms and the color of the ball.

Read more…

Coke Zero and the NASCAR challenge

When I first read about this advergame on Creativity I thought it was a silly idea. But then I gave it a try, and I changed my mind. The Coke Zero Rooftop Racer is a simple, very well designed and developed game, that clearly demonstrates that the advergames era isn’t over yet.

The game is all about keeping a Coke Zero bottle “alive” and standing on top of a car in a NASCAR race. Balance the bottle and keeping the car powered at the same time to win the challenge. If you think about it, there isn’t anything cutting edge in the concept, but the game play is addictive or at least sticky, and this is enough to make it successful.

Simple (but smart) ideas always win. Kudos once again to Crispin Porter + Bogusky for the excellent work.