From New Zealand a basic yet quite nice advergame to keep youth away from smoking (and smokers). The insight is strong and simple: do you really feel like kissing a smoker? As said, don’t expect anything fancy, I just feel they are using the right inside to highlight the problem and in social campaigns, this is the key to raise awareness.
The game is based on a training device popular with International Rugby coaches called Batak and which has been recreated it online allowing rugby fans a chance to compete head-to-head with the top players in the England first team.
The agency is archibald ingall stretton.
Another partner of the latest James Bond movie is Sony Ericsson which has also launched a website to highlight its connection with the 007 coolness. The website is available only in a few European countries, but the UK is there, so you’ll have no problem discovering the “special agents phones” in English.
The coolest part of the website is the advergame, where users are challenged to solve Directive C902 while experiencing the C902 phone.
From Turkey, let’s discover an advergame launched by Coke Zero to cash on its sponsorship to the movie Quantum Of Solace. Of course, everything is in Turkish, but Selim has sent us all the information in English, so that we can find our way through the site.
The look & feel immediately reminds us of a comic book, while the game structure is inspired to adventure games with an additional twist. The game is divided in chapters, and each chapter features seven different mini-games that range.
I like the way they approach advergames in Brazil, because they look at collaborative solutions, not only at fun for individuals. A few months ago we saw the example of Greenpeace and the award winning WeAtheR project, today we look at this website by Sprite called Jogo de Verdade.
It’s an online version of the Game of Truth: you have a virtual room in which you can invite your friends, there’s a bottle in the middle to be spinned around to decide who has to answers the questions. Everything is simple but quite funny also because in the room users can chat with each other. (thanks Bruno for sharing this)
If your goal is to promote a deodorant for men, you can base your concept on two options: a) the protagonist of your ad is a super sexy guy and all girls run after him (this is Axe, the latest example is the Axe Billions advergame) b) you focus your campaign on an invincible hero, a stuntmen, who overcomes any challenge (and this is the Rexona way).
In France, Airness has decided to follow the second path, building an online adventure game in which you, the cool guy in the spot, have to face a series of challenges (mini-games) to be eventually free your instinct.
From Sweden a nice website to promote the online travel agency Travellink. It’s an hybrid but interesting project that mixes an ability game with a quiz. Your goal is to race around the world balancing the cube where six different destinations are displayed. By moving the cube you roll the world ball making it bounce against the monuments while avoiding the lighting bolts. Every time you hit a monument your are prompted with a question about the country you are visiting.
It’s an amusing experience, I like it in particular because it challenges the user with a smart navigation system (everything is explained during the loading screens – but of course it’s in Swedish).
The agency is Smedby Digital. Thanks Brita for sharing it and explaining it to me
It’s difficult and engaging enough to make you play at least a couple of times while keeping an eye on the collection of MINI cars parked along the street.
The Paper Baron is a sweet black & white advergame launched by the Australian Defence Force to generate some buzz around the Airforce recruitment.
There’s nothing special in the gaming mechanism, it has been done dozens of times: your goal is to make a paper plane fly as far as possible. What actually got my attention in this project is the visual tone of voice, that looks definitely weird given who is using it for self promotion.
The Coke Zero tv spot featuring the two tongues talking to the eye is one of the ugliest things I’ve seen recently. The visuals to me just look disgusting and I can’t find it amusing… Anyway despite the fact I don’t like the spot, I share a nice online execution of the same Coke Zero campaign recently done in Australia.
It’s called Trust your Buds and. among a bunch of goodies, it features the adventures of two pink slimy dudes trying to spot the real Coke Zero bottle. Your task in the advergame is to make the tongues jump around the kitchen to spot the bottle. Trust me, it is not as easy as you might think.
The agency is The White Agency.
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