Don’t kiss the smoker
From New Zealand a basic yet quite nice advergame to keep youth away from smoking (and smokers). The insight is strong and simple: do you really feel like kissing a smoker? As said, don’t expect anything fancy, I just feel they are using the right inside to highlight the problem and in social campaigns, this is the key to raise awareness.
The advergame is actually part of a wider No Smoking campaign dubbed Not Our Future that uses local celebrities as well as other online gimmick to get adolescents attention.