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Don’t kiss the smoker

December 3, 2008 at 8:55 by Martina Comments

From New Zealand a basic yet quite nice advergame to keep youth away from smoking (and smokers). The insight is strong and simple: do you really feel like kissing a smoker? As said, don’t expect anything fancy, I just feel they are using the right inside to highlight the problem and in social campaigns, this is the key to raise awareness.

kiss_off.jpg


The advergame is actually part of a wider No Smoking campaign dubbed Not Our Future that uses local celebrities as well as other online gimmick to get adolescents attention.

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2 Responses to Don’t kiss the smoker

  1. Make sure you kiss a smoker. That’s the compelling part. Geez.

  2. Henry says:

    Does anyone know who made this?

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