Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: rugby

The Batak duel

on November 17, 2008 by Martina Comments

One year after viral game Stare Out, O2 and the England rubgy team are ready for another challenge to the online audience. This time the game is called Batak and it tests your peripheral vision.

The game is based on a training device popular with International Rugby coaches called Batak and which has been recreated it online allowing rugby fans a chance to compete head-to-head with the top players in the England first team.

The agency is archibald ingall stretton.

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O2 Stare Out: you blink, you lose

on September 5, 2007 by Martina Comments

From the UK, an original advergame to celebrate O2 as sponsor of the England’s rugby team at the upcoming World Cup. It’s called Stare Out, and you play it with your webcam. It’s a challenge against three tough England’s players, the first who blinks, lose. I haven’t got a webcam so I couldn’t play it myself, but the whole idea looks very interesting and sticky. Check out also the winners and losers gallery, you’ll see nice faces… mostly from the agency that developed the game I guess (look at the backgrounds of the players…). Adverlab has also the explanation of how the game works (technically): “We capture the output of the webcam using BitmapData, using the current and previous frames of data we apply a Difference filter to the two images and then we analyse, pixel by pixel, what has changed.”

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British Airways first viral campaign

on September 29, 2003 by Martina Comments

British Airways will sponsor the upcoming Rugby World Cup 2003 and will use a viral game to let people know about it. Revolution Magazine reports what Jayne O’Brien, head of BA’s UK and Ireland marketing, said:

“We’re hoping that players will be so enamoured by it that they will send it on to friends, family and colleagues and spread the word”.

This sounds so na�ve… Well, Mrs O’Brien, the game will go online on October 6th, let’s wait and see if it’s worth spreading the word

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