The game is based on a training device popular with International Rugby coaches called Batak and which has been recreated it online allowing rugby fans a chance to compete head-to-head with the top players in the England first team.
The agency is archibald ingall stretton.
From the UK, an original advergame to celebrate O2 as sponsor of the England’s rugby team at the upcoming World Cup. It’s called Stare Out, and you play it with your webcam. It’s a challenge against three tough England’s players, the first who blinks, lose. I haven’t got a webcam so I couldn’t play it myself, but the whole idea looks very interesting and sticky. Check out also the winners and losers gallery, you’ll see nice faces… mostly from the agency that developed the game I guess (look at the backgrounds of the players…). Adverlab has also the explanation of how the game works (technically): “We capture the output of the webcam using BitmapData, using the current and previous frames of data we apply a Difference filter to the two images and then we analyse, pixel by pixel, what has changed.”
It’s less than a month to go before the 2007 Rugby World Cup kicks off, so it’s time to start seeing the first campaigns around the event. From England, we have Land Rover stressing its positioning as the official vehicle of England Rugby with a mini-site and a (viral) video that has been seeded on the main video sites such as YouTube, Google Video and Kontraband. There is also an advergame to play, where you’re asked to be an hero and save England in a match she’s loosing against South Africa.
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