It’s less than a month to go before the 2007 Rugby World Cup kicks off, so it’s time to start seeing the first campaigns around the event. From England, we have Land Rover stressing its positioning as the official vehicle of England Rugby with a mini-site and a (viral) video that has been seeded on the main video sites such as YouTube, Google Video and Kontraband. There is also an advergame to play, where you’re asked to be an hero and save England in a match she’s loosing against South Africa.
Mobile carrier O2 is sponsoring the English rugby team in the Six Nations Championship and it’s promoting its support with an online initiative. Revolution explains rugby fans are challenged with an interactive quiz. The campaign, developed by Agency Republic, is characterized by an high level of interactivity, aiming at engaging England supporters with O2′s brand.
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