The game is based on a training device popular with International Rugby coaches called Batak and which has been recreated it online allowing rugby fans a chance to compete head-to-head with the top players in the England first team.
The agency is archibald ingall stretton.
From the UK, an original advergame to celebrate O2 as sponsor of the England’s rugby team at the upcoming World Cup. It’s called Stare Out, and you play it with your webcam. It’s a challenge against three tough England’s players, the first who blinks, lose. I haven’t got a webcam so I couldn’t play it myself, but the whole idea looks very interesting and sticky. Check out also the winners and losers gallery, you’ll see nice faces… mostly from the agency that developed the game I guess (look at the backgrounds of the players…). Adverlab has also the explanation of how the game works (technically): “We capture the output of the webcam using BitmapData, using the current and previous frames of data we apply a Difference filter to the two images and then we analyse, pixel by pixel, what has changed.”
Bus shelters are receiving a lot of attention lately. Today Brian pointed me to an interesting campaign his agency (Meridian Outdoor) did for the UK mobile carrier O2. Bus shelters around the country have been transformed in candies distributors branded O2. There is a touch sensitive button inviting people to press here to receive a free O2 treat. When the button is pressed a capsule is dispensed from the 6 sheet which contains a free O2 sweet. A sonic message plays telling people to enjoy their free O2 treat.
UK carrier O2 is investing in online advertising to drive customer acquisition. New Media Age reports the mobile operator will take over for a day Yahoo’s homepage (it should be today, but I’m not sure , with ads also running on AOL and MSN. The initiative aims at selling the Pay&Go Sim, the nice thing is that users will be able to sign up directly from the banner. The creativity is by Agency Republic.
Mobile carrier O2 is sponsoring the English rugby team in the Six Nations Championship and it’s promoting its support with an online initiative. Revolution explains rugby fans are challenged with an interactive quiz. The campaign, developed by Agency Republic, is characterized by an high level of interactivity, aiming at engaging England supporters with O2′s brand.
“Bundesliga”, the German football championship is been promoted through a mobile marketing effort by o2. The initiative takes advantage of a dedicated micro-site, where the available mobile content is presented. Football fans can sign up to receive MMS and video Bundesliga Highlits, updating via SMS during the matches and football related news. Furthermore o2 allows users to download logos, games and ringtones.
Agency Republic (check out their site, the videos idea is great…) has created an interactive campaign to promote the O2′s “Friends” service. As Brand Republic explains, a viral push will be part of the initiative, with a quiz created to test how well their friends know each others.
Daren Siddall of GartnerG2 comments about U.K. mobile network operator O2 launch of a pioneering system for downloading music via mobile phones. According to the analyst, there are three factors restricting O2 Music to a niche market: cost per song, convenience and lack of added value.
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