“Bundesliga”, the German football championship is been promoted through a mobile marketing effort by o2. The initiative takes advantage of a dedicated micro-site, where the available mobile content is presented. Football fans can sign up to receive MMS and video Bundesliga Highlits, updating via SMS during the matches and football related news. Furthermore o2 allows users to download logos, games and ringtones.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy