Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: bus shelter

O2: trick or treat?

on October 10, 2005 by Martina Comments

Bus shelters are receiving a lot of attention lately. Today Brian pointed me to an interesting campaign his agency (Meridian Outdoor) did for the UK mobile carrier O2. Bus shelters around the country have been transformed in candies distributors branded O2. There is a touch sensitive button inviting people to press here to receive a free O2 treat. When the button is pressed a capsule is dispensed from the 6 sheet which contains a free O2 sweet. A sonic message plays telling people to enjoy their free O2 treat.

Read more…

File under: , , , ,

Advertise here