Digital advertising and marketing: only the best ideas worldwide, since 2003

Music downloads to mobile phone: a new business? Not really

December 1, 2003 at 5:34 by Martina Comments

Daren Siddall of GartnerG2 comments about U.K. mobile network operator O2 launch of a pioneering system for downloading music via mobile phones. According to the analyst, there are three factors restricting O2 Music to a niche market: cost per song, convenience and lack of added value.

Comments are closed.

Advertise here