UK carrier O2 is investing in online advertising to drive customer acquisition. New Media Age reports the mobile operator will take over for a day Yahoo’s homepage (it should be today, but I’m not sure , with ads also running on AOL and MSN. The initiative aims at selling the Pay&Go Sim, the nice thing is that users will be able to sign up directly from the banner. The creativity is by Agency Republic.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen