Tag archives: advergame

Naked Weapon viral campaign

Revolution Magazine reports that Medusa has decided to go viral in order to promote the movie “Naked Weapon”. There’s a viral game on the microsite that supports ties into offline advertising and promotions.

File under: advergame, medusa, viral marketing

British Airways first viral campaign

British Airways will sponsor the upcoming Rugby World Cup 2003 and will use a viral game to let people know about it. Revolution Magazine reports what Jayne O’Brien, head of BA’s UK and Ireland marketing, said:

“We’re hoping that players will be so enamoured by it that they will send it on to friends, family and colleagues and spread the word”.

This sounds so na�ve… Well, Mrs O’Brien, the game will go online on October 6th, let’s wait and see if it’s worth spreading the word

File under: advergame, british airways, rugby, world cup 2003

Asics: guerrilla marketing push

Revolution Magazine reports of a new integrated marketing campaign (guerrilla style) launched by Asics to promote its 70s basketball shoe “Fabre”. The idea has been developed by the Dutch Agency BlueberryFrog and features the “Afro Octopus” Fastbreak Olly, as main character in an online slam dunk advergame. The best player will win a pair of the shoes… A “must” for a basketball fan (and player) like me

File under: advergame, asics, Fastbreak Olly, guerrilla marketing, viral marketing

Nike: Play “Tag” online

Remember the Nike “Tag” Tv campaign? Now you can also play “Tag” online, thanks to a new advergame developed by the Spanish Agency DoubleYou. Read more on Diario IPMark (Spanish).

File under: advergame, doubleyou, nike, tag

Heinz launch “Bite Me” online game

A new campaign by Heinz has been launched in the UK. Through the microsite Heinzbiteme.com teenagers can play an advergame or download ringtones. The news is reported on Revolution Web Site.

File under: advergame, bite me, download ringtones, heinz

Sony to Launch ‘Charlie’s Angels’ Game Online

Charlie’s Angels will come back as a video game. Sony Corp.’s movie division on Monday said would release an online video game based on “Charlie’s Angels” to coincide with the new “Angels” movie which it is also releasing. It’s no doubt an interesting example of how the gaming industry might help reinforcing the marketing mix to support a new product launch. I’m not sure if this can be exactly defined as “advergame” but I thought it was worth posting anyway. You can watch a preview on Animated Angels.

File under: advergame, charlie's angels, entertainment, sony