Tire manufacturer Uniroyal has launched an advergame to support its online marketing efforts. The Uniroyal Fun Cup is a realistic web race developed by the German agency WM Team. The game has an impressive graphics (that can even make you sick…), and it’s available in five languages.
German advergames maker adgame-wonderland has developed the “Salto Pizza Spiel“. It’s a nice advergame with jumping ingredients (in Italian “Salto” means jump…) created to promote the new Salto Pizza from Rewe supermarkets. A competition is associated to the game, players can win an holiday in Italy, a bunch of Espresso machines and a hundred recipes’ books.
In order to reduce salt consumption in the Uk, the Food Standards Agency has launched a multi-channel campaign which also takes advantage of an online presence. The FSA’s salt website features an advergame starring Sid The Slug. As Revolution Web Site explains, the site, developed by DNA, shows and animated presentation to demonstrate how salt can raise blood pressure and damage the body.
Integrated marketing agency Alexander + Tom has announced the launch of an online marketing campaign for Pinnacle Golf. The campaign introduces Pinnacle’s new Exception golf balls, and their nationwide grass roots golf contest, The Pinnacle Distance Challenge. The campaign also features a unique promotion in the form of an advergame, an online game version of the real world golf contest. Billy Twigg, President of Alexander + Tom commented:“Our mission was to give Pinnacle an exciting image and environment that encourages golfers to learn about, and then try, the Exception. The advergame is a great tool for creating an online buzz about the real world event. The word-of-mouth advertising it generates drives a tremendous amount of traffic to the site. And in the competitive golf marketplace, that is incredibly valuable.”
Too bad they posted the press release with the bad link (it takes you to pinnaclegold instead of pinnaclegolf…)…
German agency Denwerk has developed an advergame for Europcar inspired to the upcoming Olympic Games. There is also a competition associated to the game, which gives users the chance to win Lufthansa’s air miles and, therefore, plane tickets, three days in Marriot’s SPA resort, or a Nokia 7200.
The advergame Skive Creative created to promote betting on Euro 2004 with Tote Sport proved extremely successful, achieving 6,000,000 plays. The game, developed with Shockwave is still online. Skive has also created another excellent advergame for SkySports and T-Mobile, it’s a virtual version of “Subbuteo”, “Table Top Football”. Simply fantastic!
The One Show Interactive awards have been assigned last week but only a few online publications have decided to comment the event. AdWeek dedicates a brief overview to the winning campaigns, talking about Nec Corporation “Best of the Show Web Site” and the successful performance of San Francisco’s agency Goodby, Silverstein & Partners who received five Pencils. Nike was nominated One Show Interactive’s Advertiser of the Year for the second year in a row. It won the Gold Pencil in the category “Brand Gaming” for the advergame “Goooal” created by Framfab Denmark. As explained in the agency’s press release the “Goooooal!” game is a turn-based real-time multi-player Flash football game, where the objective, unsurprisingly for a football game, is to outscore your opponent. The game can be still played online at Nikefootball.com.
Renault has launched a limited edition “Kiss Cool” of its Twingo, promoting it in France with a micro-site and a multi-channel campaign. As explained on Le Journal du Net Renault has decided to use the Web in order to reach a target (25-35 years old) which is younger than the usual segment (25-50) for this model. The micro-site has been supported by an online campaign run on Yahoo! and Lycos France, as well as Tv spots and and advergame, which has attracted more than 18.000 users. Happy with the results of this campaign which run during the winter, Renault is now setting up a similar promotion for it Clio.
The Internet is an important medium for vodka brands. We recently talked about Stolichnaya viral campaign, today we mention RedSquare that just launched an online game “Killer Pool” to support the sales of the drink. As Revolution reports, the advergame has been developed by Pilot Interactive, and allows up to 500 people to play the game at the same time.
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