Framfab has probably become the UK largest interactive full service business following the acquisition last week of Oyster Partners. Both companies have competed in the UK market for several years. Now operations in Oyster and Framfab UK will be fully integrated following the acquisition.
The One Show Interactive awards have been assigned last week but only a few online publications have decided to comment the event. AdWeek dedicates a brief overview to the winning campaigns, talking about Nec Corporation “Best of the Show Web Site” and the successful performance of San Francisco’s agency Goodby, Silverstein & Partners who received five Pencils. Nike was nominated One Show Interactive’s Advertiser of the Year for the second year in a row. It won the Gold Pencil in the category “Brand Gaming” for the advergame “Goooal” created by Framfab Denmark. As explained in the agency’s press release the “Goooooal!” game is a turn-based real-time multi-player Flash football game, where the objective, unsurprisingly for a football game, is to outscore your opponent. The game can be still played online at Nikefootball.com.
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