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Tag archives: fsa

Sid the Slug against salt consumption

on September 15, 2004 by Martina Comments

In order to reduce salt consumption in the Uk, the Food Standards Agency has launched a multi-channel campaign which also takes advantage of an online presence. The FSA’s salt website features an advergame starring Sid The Slug. As Revolution Web Site explains, the site, developed by DNA, shows and animated presentation to demonstrate how salt can raise blood pressure and damage the body.

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