Resn in Auckland have created these beautiful Light Games, a series of 7 online sports games, to coincide with the London Olympics 2012. And they blew me away in terms of screen design, dynamic visuals and gameplay. It’s your time to shine: have a go, you won’t be disapoointed. Read more…
To celebrate the impressive perfomances of Usain Bolt at the recent Olympic Games, Puma Running has launched an advergame that challenges users to run faster than the Jamaican champion.
It’s a simple but amusing advergame, very nicely design with the integration of videos in the . To run you have to continuously hit spacebar as fast as you can. This is a mechanism that reminds me of the days spent playing vs my brother the Olympics videogame with our C64, and I love this!
Do you know the Hard Rock Café motto “Love all, serve all”? I think any interactive agency should always keep it in mind. Even if we (Mac users) represent just a tiny 4-5 percent of the online population, you need to keep in mind we are very likely to be influentials and early adopters. This said, here comes my question: why did Wild Tangent develop an advergame for Visa which only works with Internet Explorer and kicks out Safari and/or Firefox (Mac) users? It’s the Torino 2006 Olympics advergame, and in the Olympic spirit it should allow everybody in! If you’re a curious PC user, here’s the link to the game. If you’re a Mac user, just look at the screenshots.
Paris 2012 has launched a lovely advergame to entertain and engage the supporters of its candidacy to host the Olympic Games. Pick your Japanese-style character (this is kind of strange for a French production…) and compete in four different events (I loved the baguette Javelin!)
German agency Denwerk has developed an advergame for Europcar inspired to the upcoming Olympic Games. There is also a competition associated to the game, which gives users the chance to win Lufthansa’s air miles and, therefore, plane tickets, three days in Marriot’s SPA resort, or a Nokia 7200.
NYC2012, the committee leading New York’s bid to host the Olympic Games in 2012, today announced the relaunch of its Web site, www.nyc2012.com, and promotional blitz by interactive agency R/GA, as part of NYC2012′s marketing campaign titled “Let The Dreams Begin,” which was unveiled last month. The site uses animated images to draw parallels between the ambitious and competitive spirit of New Yorkers and the aspirations and dreams of Olympic athletes.
Dutch sports’ fans will have the chance to be immediately informed about any medal won by Dutch athletes at the upcoming Olympic Games. ANP, DataWireSport and Mobillion have introduced an “sms-medal-alert” which will deliver a message with the news directly to subscribed mobile users.
Euro 2004 is almost over, so it’s time to start thinking about the Olympic Games, another key moment in a brand’s life. AdLatina (in Spanish, free reg.)dedicates the first seasonal article to the advertising power of the Olympics, analysing the branding relevance of the event. Usually the Games are an occasion for global branding (one ad fits all targets), this year the trend seems to go local, with more targeted messages to specific audiences, aimed to reinforce already existing branding messages. McDonald’s for example, will take advantage of the Olympics to support its “I’m loving it” campaign. They created seven tv spots, three of them are not directly connected to the Games. Further examples quoted in the article explain Coca-Cola, Visa and Kodak’s summer strategies.
Scandinavian carrier Telia will offer its customers the possibility to experience the Olympic Games via their mobile phones. As explained in the press release, thanks to an agreement with Sveriges Television (SVT), which owns the broadcasting rights in Sweden for the Athens Olympics, Telia will be able to to offer SVT material from the summer Olympic Games via mobiles.
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