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Visa Olympic advergame keeps Mac users out

October 10, 2005 at 10:33 by Martina Comments

Do you know the Hard Rock Café motto “Love all, serve all”? I think any interactive agency should always keep it in mind. Even if we (Mac users) represent just a tiny 4-5 percent of the online population, you need to keep in mind we are very likely to be influentials and early adopters. This said, here comes my question: why did Wild Tangent develop an advergame for Visa which only works with Internet Explorer and kicks out Safari and/or Firefox (Mac) users?
It’s the Torino 2006 Olympics advergame, and in the Olympic spirit it should allow everybody in! ;-)
If you’re a curious PC user, here’s the link to the game. If you’re a Mac user, just look at the screenshots.

5 Responses to Visa Olympic advergame keeps Mac users out

  1. Christian says:

    …and it also throws me out using firefox instead of ms ie. i wonder if there is any game at all… :)

  2. John says:

    It kicks out Firefox PC users as well…

  3. Vincent Thérond says:

    Well, we’ve just set online a 3D Race game for Renault New Clio (by the way, you can play here : Clio Xtrem Racer, it’s quite funny), and I can tell you it’s not easy to find a plugin that works with firefox or with Mac. Don’t blame the agencies, blame the plugin developpers :-)

  4. Vincent, that’s just not true. You’ve developed with Virtools which supports Mac and Firefox just fine, as does Shockwave. Pretty much the only major web-3D plugin which doesn’t is WildTangent.
    The fault here lies with the Agency which made a poor technology decision based on pushing a specific technology as opposed to choosing the best option for their client. (Notice that Wild Tangent is apparently the agency, and the tech provider here!)

  5. Sasha Pave says:

    This shouldn’t be a surprise for us Mac users. Sad but true. Ironically, the machine that builds much of what we see online can’t access it!

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