The International Herald Tribune explores the business potentials of mobisodes and video delivered to portable devices such as iPods, PSP and mobile phones. From Fox to MTV, what are big media companies doing? Will mobisodes ever challenge TV shows? If you’re interested in mobile video, also check out this: Study: 1% of Mobile Subs Use Video.
Not just short mobisodes, but even entire TV shows delivered directly to your mobile phone. Are you interested? Many of you at the moment would probably answer “no”, but according to the mobile industry experts, 291 million people worldwide will use mobile video services by 2010 (source: Informa Telecom). The International Herald Tribune has a good article on the future of mobile TV, looking at what is happening in South Korea, and at the opportunities currently being considered by European carriers. Some companies are trying to replicate the “living room effect”, some other prefer to focus on content on-the-go. From the US we hear that Cingular Wireless is trying to sign a partnership with cable network HBO to offer a mobile version of Sex and the City, The Sopranos, Six Feet Under and Deadwood. Newsweek reports the business model for this deal will be based on a monthly subscription offer.
Cell TV, as the Washington Post (via Yahoo!) calls it, is ready to go live in the United States. It’s the “the latest diversion that wireless carriers are marketing to mobile American“. Sprint, Cingular Wireless and Verizon Wireless have started marketing mobile video in the last couple of months, hoping to reach a wide range of people looking for entertainment while on the move and to replicate the success Cell Tv is having in Japan and South Korea. If you’re interested in the topic, don’t miss the article, it’s pretty good.
Scandinavian carrier Telia will offer its customers the possibility to experience the Olympic Games via their mobile phones. As explained in the press release, thanks to an agreement with Sveriges Television (SVT), which owns the broadcasting rights in Sweden for the Athens Olympics, Telia will be able to to offer SVT material from the summer Olympic Games via mobiles.
Cellular Tv is a step a away. This is what IMS Research believes in research report published this week. According to the press release presenting the report, Live TV over cellular services are forecast to be employed by more than 120 million users worldwide by the end of 2010.
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