In Switzerland Volkswagen is online with an advergame to promote the new Fox. The Foxgame challenges drivers to avoid a series of green mosquitos appearing in the middle of the street. The car can be personalized choosing between the nine colors in which the Fox is available. Players who register for the game enter a draw and can win a Fox. The agency behind the idea is Lowe. [News via Persoenlich]
Shampoo brand Timotei has launched an advergame in Spain in which blondes “fight” against dark hair women. The game is called “
In Spain Coca-Cola has launched the multiplayer advergame “Summer Battle” to support its online marketing effort through the official site www.cocacola.es. The Summer Battle has been created by BetyByte, I didn’t test it because you need to download it and install it. Of course it doesn’t work with Mac. A part from the fact it doesn’t support Apple, which isn’t actually a big problem, I’m not sure that requiring people to download and install the game is a smart move. Of course this gives you the chance to great a better game but, at the same time, I believe you loose several potential users that don’t want to waste time installing it or fear the installation could bring problems to the computer.
Sex sells. Don’t waste your time saying this is not true. And the game Axe, a deodorant bodyspray for men, is about to launch confirms marketers strongly believe a beautiful, sexy woman (no matter if real or virtual) appeals to young men online. The brand owned by Unilever will has presented last week Axe Mojo Master, a fantasy game in which the player challenges his playboy skills in a series of virtual venues from NYC to LA. Adage explains the female characters have an artificial intelligence and will have specific reactions to different players’ choices. The article also adds Axe has invested a huge amount of money in the game, which has a graphic which resambles to The Sims and features a gaming mechanism which should grant hours of play. Axe Mojo Master will debut on June 20, but on the site screensavers and wallpapers of virtual game characters are already available. (warning: the game is intended for a mature audience
Volkswagen is celebrating the production of its car number 100 Million with an online game named 100 Million Mission. On the company’s portal Internet users and fans of the Beetle can play in five languages, competing in the production of the next 100 million vehicles. Their skill, speed and knowledge of cars are put to the test. All players that register for the game automatically will take part to a draw which will assign a Golf worth 20.000 Euros. I tried to play, but it’s too difficult for me… you know, I’m just a woman The 100 Million Mission game is available also on mobile phones: just send a text message with the word VWGAME to the number +49 173 51 000 82 and download it.
rmg:connect Australia has developed an interesting campaign for Kellogg’s Nutri-Grain. It’ a rich media ad with an advergame inside. As Ashadi Hopper, creative director at rmg:connect, explained me, they have transformed a standard banner ad placement, which would normally give an advertiser maybe 30 seconds of exposure on a page and a rather static engagement with their audience, into a rich entertainment platform that keeps the audience engaged with the brand for three to five minutes at a time. The game can also be played following this link while if you want to see the banner in action, visit Eyeblaster’s showcase. Too bad it doesn’t work if you have a Mac.
Pick the parcels, transport them to the airport and then get ready for their delivery. Simple and perfectly in line with FedEx business, this is the advergame CWA has developed to promote the brand and the delivery services from Europe to the United States. The advergame is localized with 13 different versions, developed to target, among the others, Italy, Switzerland, Belgium, France and Denmark.
Siemens has launched in Italy the “Buildy Game” an online game targeting business professionals. The game, created by an advergame specialist like Adacto, is a simulation which takes users through four different scenarios, presenting them with the whole range of Siemens’ business products. Playing the game users can collect points and therefore enter a draw to win small prizes. The initiative will be online until October.
Dutch auto-service company Carglass has launched an advergame as part of a multi-channel campaign to promote its new Mobile Services. Emerce reports it has already been downloaded over 160,000 times over the first week it was online. The advergame is a rich racing game which challenges users to register, drive and try to win a series of prizes. The agency behind the campaign is XXS, while the game has been developed by Mad Multimedia. It’s nice to see people investing in an advergame as a promotional tool but, at the same time, it’s weird to see the low quality of Carglass’ site: www.carglass.nl.
Antoine Gilbert blogs about a new advergame launched to promote safe practices when driving SUV (sport-utility vehicles). The Esuvee Safety Campaign, is a $27 million yearlong education program launched in the US to reduce SUV’s rollovers. In The Esuvee Challenge Course players take control of “Esuvee” the campaign mascot that serves as a metaphor for a sports utility vehicle and represents the feeling of invincibility that some drivers experience on the road. The site is available in English and Spanish.
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