Volkswagen launches the FoxGame
In Switzerland Volkswagen is online with an advergame to promote the new Fox. The Foxgame challenges drivers to avoid a series of green mosquitos appearing in the middle of the street. The car can be personalized choosing between the nine colors in which the Fox is available. Players who register for the game enter a draw and can win a Fox.
The agency behind the idea is Lowe.
[News via Persoenlich]