Antoine Gilbert blogs about a new advergame launched to promote safe practices when driving SUV (sport-utility vehicles). The Esuvee Safety Campaign, is a $27 million yearlong education program launched in the US to reduce SUV’s rollovers. In The Esuvee Challenge Course players take control of “Esuvee” the campaign mascot that serves as a metaphor for a sports utility vehicle and represents the feeling of invincibility that some drivers experience on the road. The site is available in English and Spanish.
Atari is promoting its new videogame “7 Sins” with an advergame on Studenti.it Italy’s most visited students portal. In the game players are invited to go shopping in the Apple City to buy or steal sexy product with the aim of building their own 7 sins’ profile. Pubblicità Italia reports the game is promoted with rich media and leaderboards targeting young users (but they must be older than 18…).
The UK Pepsi portal dedicated to football has a new advergame developed by Graphico. The game, called Pepsi Handball, aims at promoting the Pepsi Soccer Schools. It looks like Tetris… If you’re looking for advertainment ideas, I suggest you browsing the whole site which is a good example of branding targeting teenagers.
Given the excellent results obtained last year from an online campaign, TGV the ultra-fast French train, has decided to launch an online competition to support the special ticket prices they are currently offering. By playing online, users can win one year of free TGV tickets during the week-ends. The advergame, Grand Jeu TGV, is divided in four levels (all four kind of stupid), if the player completes them, he’s allowed to enter the draw to win the free tickets. Ads supporting the campaign are currently running on the main French portals, including MSN France, where I found one of the slowest animation in the rich media history…
The Pays de la Loire have launched an online competition to attract tourists to the region. I’ve found the ad on Le Monde, it had an attractive graphic so I clicked on it and found this nice cartoon style advergame featuring three cool characters: the family of Roland, Cindy and Micho. You can select the setting where you want to play, choosing among the Atlantic beaches, the vineyards or the Loire’s banks. I don’t know which is the agency behind this, but it looks very cool.
Eagle Pictures has launched an advergame connected to an online competition to promote the Italian release of the movie “Blade Trinity”. A special section on the popular website Tuttogratis presents the game, which isn’t particularly engaging. Anyway, users that manage to play it to the end have the chance to win the official ringtone.
Hiton Worldwide Resorts has launched an advergame to promote its 46 romantic retreats. There is a game, called Cupid’s Catapult’ game, in which players help Cupid deliver gifts to their lover, who awaits them on the balcony of a cartoon resort. Players that score above a certain threshold can enter a prize draw to win a romantic holiday for two at the five-star Hilton Mauritius Resort & Spa. The game has been created by the agency Neuxpower. The initiative will be supported by online advertising, emails to Hilton’s marketing database and leaflets in all 15,000 Hilton bedrooms in the UK.
Pickwick Tea has decided to take another step in advertainment promoting its “Afternoon spirit” with an integrated campaign which takes advantage of a tv commercial and an advergame. As Emerce (in Dutch) reports, the campaign is a result of a cooperation among Framfab and .bone. The advergame allows users to win prizes and is working also from a viral perspective. The initiative, which will last until March 6th, is proving very successful, having already registered a 270 per cent traffic increase to Pickwick.nl site since its launch at the beginning of January.
Boston.com has launched “Snowplow Game” a catchy online feature to engage New Englanders. Players steer a snowplow through Boston after a blizzard, whizzing by popular city landmarks such as Fenway Park, the Citgo sign, and the John Hancock tower, in a quest to clear the streets and accumulate points, peppermints and snowflakes before time runs out. The top ten scorers will be ranked publicly on Boston.com, allowing players to compete for top honors. The competition, developed by Barbarian Group is part of the Boston.com “Get Wrapped” campaign, a local awareness and affinity-building promotion that will continue through the end of the year.
It’s Christmas time and, as usual, the online world gets ready for the event with games, goodies and jokes. Speedy Santa is a cool viral game by Inbox Digital where you have to drag Santa Claus around a track. The nice thing is that you can create your own personal league challenging friends and collegues.
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