Given the excellent results obtained last year from an online campaign, TGV the ultra-fast French train, has decided to launch an online competition to support the special ticket prices they are currently offering. By playing online, users can win one year of free TGV tickets during the week-ends. The advergame, Grand Jeu TGV, is divided in four levels (all four kind of stupid), if the player completes them, he’s allowed to enter the draw to win the free tickets. Ads supporting the campaign are currently running on the main French portals, including MSN France, where I found one of the slowest animation in the rich media history…
A couple of months ago, we talked about TGV, the ultra fast French train, promoting itself with an online marketing effort. Now Le Journal du Net (in French) provides us with some campaign’s insights. The initiative (creative by TBWA Interactive) featured an online film (which was watched one million times) and a dedicated web site Cestunchoix.com (which received over 460.000 unique visitors). Banners click-through was 4.44% and about 47.500 visitors arrived on the site thanks to email marketing. Conversion rates were also positive, with 3.37% passengers purchasing their TGV ticket after visiting the site.
SNCF, the French railways’ company is promoting its famous ultra fast train “TGV” with an online effort and a viral campaign. Le Journal du Net (in French) explains SNCF has produced three web movies which have been seen by more than 18.000 users in less than a week. The site Cestunchoix.com, supports the initiative, presenting the videos and the possibility to send them to friends. SNFC says this is essentially a branding campaign, and it’s the firtst time the TGV service is promoted on the Internet.
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