A couple of months ago, we talked about TGV, the ultra fast French train, promoting itself with an online marketing effort. Now Le Journal du Net (in French) provides us with some campaign’s insights. The initiative (creative by TBWA Interactive) featured an online film (which was watched one million times) and a dedicated web site Cestunchoix.com (which received over 460.000 unique visitors). Banners click-through was 4.44% and about 47.500 visitors arrived on the site thanks to email marketing. Conversion rates were also positive, with 3.37% passengers purchasing their TGV ticket after visiting the site.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen