Digital advertising and marketing: only the best ideas worldwide, since 2003

Branding online for the TGV

October 5, 2004 at 9:02 by Martina Comments

SNCF, the French railways’ company is promoting its famous ultra fast train “TGV” with an online effort and a viral campaign. Le Journal du Net (in French) explains SNCF has produced three web movies which have been seen by more than 18.000 users in less than a week. The site, supports the initiative, presenting the videos and the possibility to send them to friends. SNFC says this is essentially a branding campaign, and it’s the firtst time the TGV service is promoted on the Internet.

File under: , ,

Comments are closed.

Advertise here