Boston.com has launched “Snowplow Game” a catchy online feature to engage New Englanders. Players steer a snowplow through Boston after a blizzard, whizzing by popular city landmarks such as Fenway Park, the Citgo sign, and the John Hancock tower, in a quest to clear the streets and accumulate points, peppermints and snowflakes before time runs out. The top ten scorers will be ranked publicly on Boston.com, allowing players to compete for top honors. The competition, developed by Barbarian Group is part of the Boston.com “Get Wrapped” campaign, a local awareness and affinity-building promotion that will continue through the end of the year.
Radio Deejay, one of the most popular radio stations in Italy, features on its web site “Snow Game”, an advergame sponsored by the region Trentino, which allows players to win a “white” week. Users, who need to register to play, can access the game until February 15. all participants enter a draw with the chance to go skiing for free for one week.
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