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Tag archives: pickwick tea

Enjoy the Afternoon Spirit

on February 2, 2005 by Martina Comments

Pickwick Tea has decided to take another step in advertainment promoting its “Afternoon spirit” with an integrated campaign which takes advantage of a tv commercial and an advergame. As Emerce (in Dutch) reports, the campaign is a result of a cooperation among Framfab and .bone. The advergame allows users to win prizes and is working also from a viral perspective. The initiative, which will last until March 6th, is proving very successful, having already registered a 270 per cent traffic increase to site since its launch at the beginning of January.

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