Antoine Gilbert blogs about a new advergame launched to promote safe practices when driving SUV (sport-utility vehicles). The Esuvee Safety Campaign, is a $27 million yearlong education program launched in the US to reduce SUV’s rollovers. In The Esuvee Challenge Course players take control of “Esuvee” the campaign mascot that serves as a metaphor for a sports utility vehicle and represents the feeling of invincibility that some drivers experience on the road. The site is available in English and Spanish.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen